📄️ Contextual 101
The key idea is... the content users are reading is related to their interests. If you get them in the right frame of mind, they'll convert better. Genius!
📄️ Creating an audience in Classify
1. You tell us what kind of people you want to target
📄️ Activating in your DSP
We will expose a Deal ID which you can target in your DSP. Do that!
📄️ Best practices
1. DO NOT ALSO USE AUDIENCE TARGETING
📄️ Troubleshooting
There are so many reasons why deals don't work. Use the debugger to find out what's happening.
📄️ Performance expectations
We usually see that buyers using contextual data see CTRs between 0.2 and 0.3%, much higher than industry standard 0.1