📄️ Scraping
Classify maintains a continuously updated corpus of scraped web content. When you submit a URL, Classify fetches and indexes its content — extracting the full page text, title, language, metadata, and supply chain information. This data powers both classification and direct content retrieval.
📄️ Segments
A contextual segment is a curated list of URLs grouped around a topic, interest, or intent signal. Classify builds segments by analyzing seed inputs — a text prompt, example URLs, or both — and finding the broader set of web pages that match the same context at scale.
📄️ Deal IDs
A Deal ID is a targeting handle that maps a Classify contextual segment to a specific DSP. It's the string you paste into your DSP's deal targeting field to buy against Classify-curated inventory.
📄️ Classification
Classification is the process of analyzing a URL and returning structured signals about its content. Where scraping retrieves raw page content, classification interprets it — mapping pages to standardized taxonomies, extracting topics and entities, and surfacing the signals that matter for targeting and brand safety.
📄️ Tracking Pixel
The Classify Pixel is a lightweight JavaScript tag that fires on every page load where it's embedded. It captures the real URL, domain, and delivery context — giving you ground-truth data independent of what any ad platform reports.