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Google DV360

How to target a Classify Deal ID and set up impression tracking in Display & Video 360.

You'll need a Deal ID from the Segment Activation API and a pixel campaign ID from Pixel Registration before starting.

Adding the Deal ID​

DV360 requires a two-step process: first add the deal to your inventory, then target it in a line item.

Step 1: Add the deal to My Inventory​

  1. Log into DV360
  2. Navigate to the Advertiser level
  3. In the left navigation, go to Inventory > My Inventory
  4. Click the + button (New inventory source)
  5. Select Publisher-offered inventory (for private marketplace deals)
  6. Choose the Exchange through which the deal was pushed (this corresponds to the SSP Classify activated through)
  7. Enter the Classify Deal ID
  8. Give it a descriptive Display name (e.g., "Classify — Electric Vehicles")
  9. Click Save

The deal now appears in your inventory library and can be targeted across any campaign under this advertiser.

Step 2: Target the deal in a line item​

  1. Navigate to your Campaign > Insertion Order > Line Item
  2. Open the line item or create a new one
  3. Go to the Targeting section
  4. Find Inventory Source targeting and click Edit
  5. Under My Inventory, find the deal you just added
  6. Select it to include it as targeting
  7. Save the line item

You can target multiple deals in a single line item, and the same deal can be targeted across multiple line items.

Adding the Classify pixel​

DV360 supports third-party impression tracking via Tracking URLs on creatives.

For standard display creatives​

  1. Navigate to Creatives in the left navigation
  2. Open (or create) a creative
  3. In the creative details, find Tracking URLs
  4. Under Impression tracking URLs, add your Classify pixel URL:
https://l.csfy.me/je?c={campaign_id}&site=${SITE_URL}&exchange=${EXCHANGE_ID}
  1. Save the creative

Note: Standard display creatives in DV360 support image pixel URLs for impression tracking. For the Classify JavaScript pixel, you'll need to use a third-party tag creative type (see below).

For third-party tag creatives​

If your creative is served via a third-party ad server (e.g., Flashtalking, Innovid), embed the Classify pixel <script> tag within the creative tag itself:

<script src="https://l.csfy.me/je?c={campaign_id}&site=${SITE_URL}&exchange=${EXCHANGE_ID}&inv_source=${INVENTORY_SOURCE}"></script>

DV360 uses ${MACRO} syntax. For the full macro reference, see Google's macro documentation and Pixel Code — Macros.

DV360-specific tips​

  • Frequency capping: Contextual campaigns don't rely on user-level tracking, so cookie-based frequency caps won't apply to much of your traffic. Set them loosely or remove them for contextual line items.
  • Bidding: Use a competitive CPM bid — DV360's automated bidding strategies can help optimize within the deal's available inventory.

For general campaign settings (targeting philosophy, cookieless inventory, KPIs), see Best Practices.

Troubleshooting​

Deal not appearing in My Inventory:

  • Confirm the deal has been pushed to the correct exchange and partner ID
  • Deals may take a few hours to propagate from the SSP to DV360
  • Ensure you're looking in the correct advertiser account

Deal not delivering:

  • Verify the deal is targeted in your line item's Inventory Source settings
  • Check that the creative format matches the inventory (display, video, native)
  • Confirm the deal is still active — check ttl_hours in your activation response
  • Ensure your bids are competitive

Impression tracking not firing:

  • For standard creatives, make sure the tracking URL format is correct (image pixel for standard, JavaScript for third-party tags)
  • Check that macros are using the correct ${MACRO} syntax