Skip to main content

Generating pixel code

Once you've registered your campaign, the next step is to create the tracking code for your creatives. The bare minimum needed for this is:

<script src="https://l.csfy.me/je?c=609"></script>

All you need to do is embed the script tag, but to confirm correctness, you should see output like this:

window._turquoise = [
    "s51dSW4gUyFfIzdHlB8AFnB4FWwHf3EDcwWZUPoyIA==",
];
document.head.appendChild(
Object.assign(document.createElement("script"), {
    src: "https://t.csfy.net/p/latest.js",
    async: true,
    })
);

Macros

The Classify pixel allows you to pass through arbitrary key value pairs to track all kinds of useful information! This is very powerful when used with the macros provided by many ad tech platforms. For example, Google Ad Manager provides a %%SITE%% macro, which expands into the domain for the auction.

To pass this through, you can simply generate the following pixel code:

<script src="https://l.csfy.me/je?c=609&google-site=%%SITE%%"></script>

Now, in Classify pixel reporting, you'll see a column named "google-site" which contains the expanded value of Google's %%SITE%% macro.

This macro in particular can be used to confirm that the auction domain matches where the ad served.

Other useful macros that are common across many platforms:

  • INVENTORY_DOMAIN
  • INVENTORY_SOURCE
  • PLACEMENT_ID
  • PUBLISHER_ID
  • BID_URL

References in third party documentation​

Associating the Classify Pixel with your creative

Once you've created the tracking pixel code, your next step will be to associate it as a "Custom Impression Tracker" associated with the creatives in your campaign in your bidding platform of choice. While all the major DSPs use different names, more or less all of them use the name "impression tracker" and offer an option to associate a tracker with a creative.

Make sure to select JavaScript and enter either the entire <script> tag, or the src URL. These you generated just above, and should contain helpful macros!