Overview

The "Snowball" gives you detailed reporting on your report, providing details on where your ads are really serving. It does this by serving a bit of javascript tracking code alongside your creative, and then determining the ultimate referrer of the page where your ad is serving. The benefits of this are manifold:

• You get transparency where your ads are running - protecting you from mis-represented inventory, or inventory you intended to exclude from your campaign
• Ensures quality - whether or not your campaign is targeted using Classify data
• Allows post-host contextual reporting - find out what contextual topics worked well for your campaign

Using the Classify pixel

All pixels must be associated to a "campaign ID". To use the pixel, there are three high level steps required:

1. Creating the new campaign ID
2. Generating the javascript code to associate with your creatives
3. Pulling reports after the campaign has completed

Getting started

If you don't already have an API key, please first drop us a note by email.

Otherwise, read on!